You would have heard a lot about ‘Media Kit’ in your blogging journey. But with a not-so-sexy stats to boast about, what do you include in a media kit? Or, you are a newbie blogger who is just starting out and still trying to figure out your unique voice and building a brand. How do you entice your potential sponsors and collaborators then? Well, you have come to the right place. Let’s jump in right away.
What is a Media Kit?
A Media Kit is a document that summarizes the key factors related to your blog – the stats, achievements, and social media information, to name a few. In other words, consider the media kit as your CV/Resume or even a movie trailer. It works as a great introduction to your blog and can be handed out to brands and potential advertisers for collaboration.
7 Things to Include in a Media Kit
A media kit, like a resume, has got a template. It is better to restrict your media kit to one or two pages. But the higher your stats and collaborations are of your business, the more pages it could have. It could have the list of collaboration options and prices of services you offer. This is completely optional though.
However, when a brand approaches you or if you are pitching your blog to one, then sending a media kit along looks professional.
a. A short bio of you and your blog: Write a short description of your blog introducing your niche. Mention how old your blog is. This is also the place where you highlight your blog’s strengths including any important awards you’ve won- say, the Cosmopolitan Award (and not the Liebster Award!) The brands are also interested in knowing the person behind the blog. So, include a line or two about yourself too.
b. Statistics: Gather all your statistics in one place. This could include the number of social media followers, your monthly page views, unique page views, RSS, reader demographics, number of newsletter subscribers, DA, PA, Moz Rank, Alexa Rank etc. The best way to gather this information is through Google Analytics.
But what if you are starting out on one of the social media accounts only now and do not have the stats to flaunt?
For example : I have only 200+ followers on Pinterest. But I have been working on it for a month and it has got good growth which I do not want to leave out on my media kit. The best way to project that is by saying, “My Pinterest following grew by 400% in the last 45 days.”
If you still want to leave something out, then replace it with another impressive stat like “The monthly unique views on my Pinterest is 85k.” instead of mentioning the follower count.
c. Contact Information: Your media kit should have your full name, blog
d. Graphics: While we have been taught that a resume should be neat and precise, with mostly text, a media kit, on the other hand, is more visual. To begin with include a nice headshot photo of yourself and the logo of your blog.
If you are a travel/food blogger where photographs are an important element of your blog, include some of the best snaps you’ve taken. This is the best way to show off your photography skills.
e. Collaborations: If you’ve done some notable collaborations with brands you feel most proud of, share them. You needn’t write essays on this but can always place just logos of these popular brands.
f. Services you Offer: List down everything that you offer – sponsored posts, guest posts, giveaways, social media promotion, product reviews, YouTube videos- to name a few.
g. List of your best Blog Posts: This is optional, but if you think it benefits a brand to read through some of your best works, then why not?
You can also share testimonials from readers and brands you’ve worked with.
How to Make a Media Kit
You needn’t lose your sleep over designing a media kit all by yourself. Of course, if you are a designer, go for it! You can hire a graphic designer too if you have the budget for it. Nothing is perfect than a unique media kit with fonts and colors of your choice, eventually keeping it in alignment with your brand.
However, there are many bloggers and entrepreneurs who offer free media kit templates. These often are .psd files which you can edit on software like Photoshop and Pages.
Another option is to use Canva which is the easiest of them all. This online editing tool offers free (and paid) Media Kit templates. The drawback is that it isn’t exclusive and you can find most of the bloggers using these templates to create a media kit for their own.
I was pleasantly surprised to find a guide on preparing a media kit using Microsoft Word. Yes, you can do that too! This method is a bit time-consuming but pretty easy. Give it a read here.
Pro Tip: Whatever you do, make sure that you save your media kit in PDF format before sending it out to the brands. Also, PROOFREAD. Period.
Media Kit Examples
Now that you have got an idea as to what a media kit is and what the necessary things are to include in one, this post will help you understand how a media kit looks like.
Read: Media Kit Examples
Should You Need a Media Kit?
Are you still in two minds as to create a media kit? I hope not! The rule of thumb is to make sure that you update your media kit often. Brands look for your most recent stats. Therefore, it is ideal to have a template that can be edited in a short time span.
Hope you enjoyed this post. Go, create a media kit and share it with us!