Picking the best keyword for your blog posts may seem like a tedious and sometimes confusing process. It’s not easy to determine what keywords will rank best with search engines or what specific keywords suit your blog post the best. Today I’m going to share a few tips to help you pick the best keyword for your blog posts.
Tips to Pick the Best Keyword for Your Blog Posts
Be as Specific as Possible
It’s best to use long-tail keywords than a singular word. The reason you want to focus on a long-tail keyword for your blog post is to rank higher by reducing the competition. If you only pick one word for your keyword, then you’ll be competing against millions of others who’ve selected that one keyword as their focus for their content. Using a keyword research tool or keyword planner tool as some are called, you can find out which long-tail keywords will work for every blog post you write.
Think About the Content
Now that you know that you should be as specific as possible for picking the best keyword for your blog posts, it’s time to think about the content. You can easily find the best long-tail keyword for your blog posts when you think from a consumer’s mindset. If you were looking for this specific blog post what would you type in the search box? This will help you narrow down some options and then using the keyword research tool you can modify the long-tail keyword based on what form of that keyword ranks best with less competition on the internet.
Use the Keyword Properly
Using the long-tail keyword within your blog post is obviously important. You won’t want to use it so much that the blog post is saturated with this keyword. It’s best to use the long-tail keyword about 5 times in a 300 plus word blog post. This will ensure that you’re using it enough to ding the search engines to index you properly without sounding too redundant in your blog post. Be sure to use the keyword in the title of your blog post and your blog post’s meta description. Having the long-tail keyword found within all areas of your blog post will help you index higher in search results.
Use Image ALT Tags
Lastly, when you’ve picked the best keyword for your blog post, it’s important to use that keyword in the ALT tags for all images that you add in the blog post. You can find the ALT tag within your WordPress blog media area when uploading an image into a blog post. The ALT tag or ALT description is where you’ll insert a description of the photo based on what the keyword you’ve selected is and what the blog post is about. Think about the ALT tags of images as the only way that the search engines know how to read your image since they read words, not photos.
There you have it, a few tips to pick the best keyword for your blog posts. Picking the right keyword for your blog post is an important step in creating content for your blog. These strategies will help ensure that you create content that’s keyword rich from here on out.