It’s all very well for us to say we write for ourselves. To a large extent we do. But the moment we start writing a blog and sharing it with the world, we are seeking attention from readers. (If you disagree with this premise of mine, I’d love to know why you do.)

I also believe that each of us must find our own writing voice, and stick to it. Trying to copy someone else’s style might result in us turning people off.

We must find a way to keep a healthy balance between getting and keeping our readers’ attention and writing in our own voice. That takes a lot of thought and practice, but we can make it work.

Today we’ll look at 3 Ways to Get And Keep Readers Attention

1. Decide Your Content Based On Your Target Reader

Before you decide what you are going to write about, it is important to consider and answer the following questions:

a. Will what I share benefit my readers in some way? Readers must leave your post with either new information, or fresh insight, or feeling moved, refreshed, questioning, etc.

b. What new aspect am I adding to a topic? Much of what we write about has already been said, but your personal take or experience adds value to it.

c. Do I know who my readers are? It’s important to consider who your readers are. Many gurus suggest that you write your post as if you are addressing one reader.

3-ways-to-get-and-keep-readers-attention

2. Use Attention Grabbing Post Titles

Headlines are the first thing that get a reader’s attention. For example, a post I wrote several years ago with the title ‘Virtual Strangers or Real Friends’ has been shared 15000 times. Honestly, at the time I wrote it I didn’t think about getting attention, I just thought it was a clever title. Turns out that it truly was.

Remember your post titles are what get shared on social media, in your blog feed, your blog archives and in search engine results. The infographic at the end of this post will give you more information on how to create better post titles.

3. Opening Strong and Closing With A Bang

Now that you’ve got your readers’ attention with the post title, you’ve got to keep them reading to the end. If you keep grabbing attention and letting them down with a lot of fluff in your post, you’ll completely turn readers off.

Reconsider the 3 questions you asked yourself before you started the article and keep that reader in mind as you begin to write.

Opening

Opening with a question, a statistic, a quote, the promise of a personal story or telling your readers how they will benefit from your post, are just some of the ways in which you can get them to keep reading.

I’m going to presume that the middle of your post will continue to be interesting. Using questions, bullet points, or sub headings are a great way to break your post into readable chunks. Using good images or visual media that reaffirms your message helps a lot.

Keep reviewing your post to see if it meets the purpose you started writing it for. If not, chop, cut, write again, cut some more! Edit the hell out of your posts.

Closing

For a strong closing include a call to action. There can be a variety of things  you want your readers to do. Ask for reader response by posing a question. If you want them to sign up for something, then this is a when you tell them what to do. If  you want more information to add to another post or some research then invite your readers to contribute to that.

For example, I’m going to close this post by asking you to – 

a. Go through the infographic.

b. Share your thoughts and opinions (questions even) on the post in the comments below and 

c. Bookmark this post for further reference.  🙂

3-ways-to-get-and-keep-readers-attention

bluewatercolour_400

write-tribe-festival-of-words-5

Day 3 of the Write Tribe Festival of Words.

Do you notice a pattern? On Day 1, Parul shared 1 Important aspect of blogging….community. On Day 2, Anamika shared 2 ways she keeps her blogging positive. And today, Day 3, I have a theme of 3…

Clever, aren’t we? Look out for Esha’s post on Day 4.


Published by corinnerodrigues

A lover of words. A self-acceptance blogger. A blogging coach. A book reviewer. A woman happily journeying through midlife, moving from self-improvement to self-acceptance and enjoying being herself. Corinne writes at Everyday Gyaan, reviews fiction at CorinneRodrigues.com and encourages writers and bloggers at Write Tribe and offers offline coaching to writers and bloggers at The Frangipani Creative, located in Secunderabad, India.

Join the Conversation

30 Comments

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. Shared! I think that clever headlines are one of the most important things – that, and an eye catching visual element (infographic, photograph – but be sure you can use these legally if it isn’t your original work). Shared this!

  2. Good points all, but I think that when it comes to fiction/poetry, the rules are slightly more relaxed. 🙂 Though I do try to keep with the begin strong and close with a bang idea!

  3. This is the need of the hour Corinne. Simple tips, easy to execute, yet they can make such a difference! The info-graphics were cool! Book-marking this one for reference.

  4. As always, your post oozes invaluable advice.
    “Many gurus suggest that you write your post as if you are addressing one reader.” This one is my favorite string of words.

  5. A regular brush up about the techniques and pointers to keep the blog fresh is a welcome thought as over a span everyone tends to get a little off the track. Thanks for sharing and yes the post is already bookmarked 😉

  6. Bookmarking this right away! Crafting a creative title can be challenging sometimes, I haven’t always paid attention to it. The tips in here are greatly helpful, and nice way of using a pattern for the posts 😀 . Thanks a bunch for sharing this, Corinne.

  7. That was indeed a very clever and useful post . And yes I did notice a theme in this week’s festival. Glad to be part of this and I look forward to what Esha has to say tomorrow

  8. Good Post! This was like going through an online course material for creative writing course! Thanks a lot Corinne. I follow some of the points mentioned already! Yay! Bookmarking this to add up other points!

  9. Very true and some of us are already following the tips unknowingly . I have to bookmark this page as it seems like too much information to absorb all at once ☺

  10. The part about having your own voice is so important.. And I’ve found out that with time your voice will also evolve, even change but the key is to always put forth your voice and not somebody else’s.. I’m bookmarking this..

  11. There are so many important points in this post Corinne. I particularly loved the argument pat of the wet ground and the rain….:D……Having said that, I will try to keep these important facts in mind when I write. Thanks for sharing.