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From 140, Twitter has increased character limit to 280 since late 2017. For some people who get frustrated expressing their thoughts or marketing their product in the original character limit, this was good news. But not all people are happy with this change. As expected, some are criticizing this expansion. Like many things there are pros and cons of Twitter’s increased character limit.
What are they?
Pros and Cons of Twitter’s Increased Character Limit
Conveying your message is clearer if you can use more words to say what you want. In 280 characters, you can tell longer, fuller stories to your Twitter followers or would-be clients. You can explain or demonstrate better what it is you want to inform. You can expound on a certain topic.
For marketers, the 0 character limit could not clearly or effectively explain the value of the product or service they offer. It can only give potential buyers a glimpse and not everyone has the time to click the link to find out more.
An increased in character limit means writing a better ad so more people could be convinced to buy or try what they market, thus increasing their sales as well.
It will be more possible to share the link without shortening it now. It used to be tricky to not only compose your message within the allowed limit, but also leave some space to include the link you are sharing.
Sometimes you tell your audience to check your profile to view the video or read more but let’s face it. Not everyone does that. Most scroll pass and don’t bother to take action. Depending on your URL length people will also be able to get a glimpse of the keywords in the link which will entice them more to click.
When people discovered they can now send longer tweets, the topic naturally became top trending. Timelines got congested by relevant tweets. Unfortunately, senseless tweets that just want to maximize the 280 limit also were posted.
Even until now, some people utilize the 280 limit not to send informative messages but to criticize or bully or sometimes send fake news.
People online have short attention span and mostly are impatient. Less people would like to read long posts. This means a decreased in engagement of followers or audience with long tweets. Long texts usually discourage them to read everything unlike with short tweets that are easy to read and less time consuming.
Beat around the bush
When you have a limit of 140 characters to express your thoughts, you get creative and you go straight to the point. With expanded limit, people would have the freewill to beat around the bush. They will have the tendency to be thoughtless and less imaginative with their message.
Like any changes, there is a mixed reaction from the audience when Twitter announced their new character limit. Most people say they didn’t ask for such thing and would rather have Twitter add an edit button.
You can never please everybody. But that doesn’t mean you have to stop experimenting and growing.
As for Twitter users, you always have the control and freedom to tweet 140 characters or less and expand it to 280 more. Twitter will not force you to use up the limit. You are still responsible for what thoughts or information you send out to the Twitterverse. 280 characters or less—it doesn’t matter. The real question is how are you helping make the internet a better place?
We hope you’re continuing to have fun writing, reading and interacting!
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