On an average a person spends close to 1.72 hours on Social Media in a day. This figure goes as high as 3 hours for a lot of people and probably an entire day for a few. But let us consider the number to be 1.72 hours.
In the United States of America the minimum wage per hour is USD 7.25 (approximately 490 rupees).
So if we were paid for this time spent, and assuming we ‘work’ only twenty days on social media and take ten days off completely, we would be earning close to 250 dollars a month (approximately 17000 rupees) at the very minimum.
Building a social media profile is thus an important part of our lives today. It is an impression that reaches employers, clients and even prospective spouses 😉 much before we physically reach them.
7 Tips To Build Your Personal Brand On Social Media
#1 Select a suitable profile photograph and cover picture
Your profile photograph and cover picture complete the visual aspect of your social media presence. Their overall optimization is critical towards building an emphatic personal brand and suitable recall value of you for a visitor.
Simple tips to keep in mind can be- well-lit pictures with focus on details. While a profile photograph must have good focus on your face and physical presence, a cover picture can at large represent what you stand for in terms of ideas or work. Adding your face to a cover photo is often only redundant.
# 2 A short bio
Most people who discover profiles create a ‘go’ or ‘no-go’ impression in the first 3 seconds of their visit. Creating a good package for them to consider is almost critical. A short crisp bio intending to catch eyeballs can always be a big factor in a successful social media presence.
Personally, I love bios which can either make me laugh or overwhelm me.
#3 Create a Simple Good morning routine
Studies have shown that most people are active on their social media profiles from morning 8 am to 10 am. Taking this input, apps and websites have started pushing out their notifications and emails to fit into this time zone.
To build a visible brand for yourself, create a signature ‘Good morning presence’ for yourself. It could be a an article you liked that can be plugged in across all your social media profiles. Or a simple ‘Good morning’ wish with perhaps a question embedded in it such as – What did you have in breakfast today?
Take your pick. But build a morning side to your profile.
#4 Profess a passion
Most good social media profiles resonate with a central theme. It could be an idea that changed their life, a hobby they consistently engage themselves in or a social cause that has caught their empathy and fancy. Building content around this comes easily and naturally to all of us. What doesn’t come naturally is repeat-ability. Make it a point to say a little something each day about something close to your heart.
Not only will more like-minded people join in and strengthen your cause but also those who do follow your updates garner a strong digital presence of you in their mind.
#5 Engage constructively
While most people today would say that ‘trolling’ or attention seeking is a faster route to success, a sustained following can only be achieved by constructive engagement. If you disagree on something, ask them questions, persist with politeness and if you feel the two ideas cannot meet then end on a ‘agree to disagree’. This will help you build a constructive argument for your ideas and ideology. And often a legitimate following is achieved due to this.
In addition positive engagement (where no disagreement is involved) can enhance your personal brand immensely. Strong symbiotic relationships are formed and often result in more fruitful collaborations that last long.
#6 Follow the right people
While most people stress on building a following for yourself, social media in the end is about connections and not one way communication. Following people who make sense to you overall and help you gain a better insight into an idea you too believe in are a must have on your profile. Using hashtag across any network show you bios with such profiles. Find a common theme and suitable people can be then followed.
Often a good connection leads to many more windows of opportunity and only further adds to your social media experience.
#7 Be YOU
A lot has been said on this but it is still bears talking about over and over.
Why is it so important to be yourself mostly in an online setup? Because as much as your anonymity acts as a cloak, people’s personalities are best mirrored in the online world. Despite all the checks and cloaks, your social media profiles gives enough of a look inside the person you are. Hence why don’t you stop attempting to be someone else and in fact simply be you?
The added benefit of being yourself is that the connections you form in the online world are stronger and authentic, leading to a much firmer foundation for your life ahead on this.
These 7 tips are will help you with better utilization of your time spent on social media. These tips are not just based on experience but rather universal guidelines that can help a beginner and an expert equally while navigating the online world.
Do you follow a social media rule yourself? We would love to hear it and add it to our list here.